The Winds, They are A Changin'
I am known for comparing PR to dandelions and seeds (www.judymae.com) that are carried by the wind and rain. Well, the winds are changing in the PR world, as the following excerpt from an article shows. The article was written by Joanna Kulesa of Kulesa Public Relations and she outlines these changes by acknowleging some hard facts.
"Fact one: hard copy publications are online, or have moved exclusively online. Fact two: media companies are consolidating. Fact three: new media is here to stay and is quickly becoming a leading outlet for telling your story."
And after driving home the role that blogs play in the PR world she goes on to outline various other media that is taking PR to new heights, such as podcasting, SEO, webinars, webcasts, RSS news feeds and YouTube and MySpace.
Joanna says, "A strong social media strategy can really set your company apart from the competition and extend your business' thought leadership outreach and touch a broader audience. Public relations professionals can help their companies or clients navigate these new waters." Or winds, whichever. And if you want to stay abreast of these changes then your dandelions must catch these new winds.
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